One of the questions that keeps popping up when people discuss “giving the customer’s information back to the customer†is:
Is the customer ready for this?
This is not a trivial point. The social and cultural aspects of such a move need to be thought out and prepared for, one of the reasons why this hasn’t happened [...]
Customer information (continued): If we build it, will they come?
March 7th, 2006 · 2 Comments · Four pillars , Identity, Trust
Tags: