Four Pillars: More on reboot

You could do worse than read my colleague Sean’s comments on reboot, which you can find here….. I’m still getting my thoughts together, it was a wonderful conference.

In the meantime, thanks to Mark Stewart, I was taken to Prabhu Guptara’s blog. I’ve known Prabhu for over 15 years, but it took Mark’s comments to let me know that he was blogging. Thank you Mark.

This post by Prabhu should be of interest to anyone trying to figure out where the Cluetrain‘s headed.

Four Pillars: The Power of Words: Lakoff meets Surowiecki?

I was pointed here by the Economist, but sadly the particular article that started my snowball is behind Premium Content walls; you can find the stub here.

At least I can take you to the pdf of the Paul Tetlock research that the article quotes.

My summary: Most of the time, journalists report on what the market did. Sometimes it’s the other way around, and markets do what the journalists suggest. Suggest through the use of powerful words. Words that evoke emotion. And more unusually, such market responses tend to be short-lived, clawing back losses (or giving away gains) within a short period of the original article’s appearance.

Interesting. Lakoff and anchoring and framing meets Surowiecki and Wisdom of Crowds? I wonder what would happen if Paul Tetlock ran the same study on blogs, on journalism that is characterised by voice and passion.