MissRogue does her usual Come-From-Left-Field bit and explains why she takes extreme positions when discussing traditional and viral marketing. Well worth a read.
At the risk of being more extreme than Tara (as if that’s possible :-) ), I don’t think there is any middle ground on this.
Marketing is now about customers co-creating product, recommending to [...]
On viral marketing
August 14th, 2006 · 3 Comments · Four pillars
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The openness aversion
August 14th, 2006 · 8 Comments · Four pillars
Cory Doctorow pointed me (thanks, Cory) at this recent article from the FT: A closed mind about an open world. In it, James Boyle makes some very interesting points, I can only recommend you read it.
Here’s a sample quote from the article:
Studying intellectual property and the internet has convinced me that we have another cognitive [...]
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