confused of calcutta

a blog about information

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Definitely not PC….

September 16th, 2006 · 5 Comments · Four pillars

….Forum, that is. Not any more.
Esther confirms what the market has been whispering.
I hadn’t been able too make that many PC Forums, despite having booked for quite a few. It wasn’t just a conference, it was a rite of passage for the industry. So farewell PC Forum; and a big thank you from me to [...]

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Valuing customer information: A Saturday stroll

September 16th, 2006 · No Comments · Four pillars

Records of customer “past” behaviour appear to hold some value. If this was not the case, why would anyone spend money “mining” the information?
Records of future customer intention appear to hold some value. If this was not the case, why would anyone spend money on “market research”?
Identity is for sure a personal thing. If this [...]

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