Comments on: When Advertising meets The Because Effect http://confusedofcalcutta.com/2006/12/22/when-advertising-meets-the-because-effect/ a blog about information Wed, 10 Mar 2010 20:38:42 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: John Dodds http://confusedofcalcutta.com/2006/12/22/when-advertising-meets-the-because-effect/comment-page-1/#comment-53652 John Dodds Sat, 23 Dec 2006 17:35:08 +0000 http://confusedofcalcutta.com/2006/12/22/when-advertising-meets-the-because-effect/#comment-53652 I wonder if the two strands are connected and most clearly so at this time of year. The fortunate majority in many countries have pretty much everything they need and I think increasingly realise this. Perhaps that implies that all advertising becomes interruptive (including adsense) except when we actively seek to purchase something (and I don't believe that a Google search automatically connotes a desire to purchase). The future that is one in which agencies and marketing directors acknowledge the reality and accept that advertising must revert to its role as one element of marketing rather than the pre-eminent one. In fact, it will revert to a mutated version of what it was - one predicated on honest information and conversation enhancement rather than selling and hype. I wonder if the two strands are connected and most clearly so at this time of year. The fortunate majority in many countries have pretty much everything they need and I think increasingly realise this. Perhaps that implies that all advertising becomes interruptive (including adsense) except when we actively seek to purchase something (and I don’t believe that a Google search automatically connotes a desire to purchase).

The future that is one in which agencies and marketing directors acknowledge the reality and accept that advertising must revert to its role as one element of marketing rather than the pre-eminent one. In fact, it will revert to a mutated version of what it was – one predicated on honest information and conversation enhancement rather than selling and hype.

]]> By: Stu http://confusedofcalcutta.com/2006/12/22/when-advertising-meets-the-because-effect/comment-page-1/#comment-53442 Stu Fri, 22 Dec 2006 22:15:11 +0000 http://confusedofcalcutta.com/2006/12/22/when-advertising-meets-the-because-effect/#comment-53442 Sky and Google are way ahead of you JP... http://business.guardian.co.uk/story/0,,1966056,00.html Sky and Google are way ahead of you JP…

http://business.guardian.co.uk/story/0,,1966056,00.html

]]> By: YGG http://confusedofcalcutta.com/2006/12/22/when-advertising-meets-the-because-effect/comment-page-1/#comment-53287 YGG Fri, 22 Dec 2006 12:10:35 +0000 http://confusedofcalcutta.com/2006/12/22/when-advertising-meets-the-because-effect/#comment-53287 Couldn't advertisement just be useful ? i.e. IMHO: informative, precise, concise; and then -OK- tailored to my declared interests/ needs etc... Makes you think what new forms the agencies would have to invent to fit that bill. Couldn’t advertisement just be useful ? i.e. IMHO: informative, precise, concise; and then -OK- tailored to my declared interests/ needs etc… Makes you think what new forms the agencies would have to invent to fit that bill.

]]>