Being Indian, and having lived there for half my life, I’m used to people chatting for a while before getting down to business, as it were.
Relationships first. Then conversations as a result of relationships. And finally, only where necessary, transactions.
Cluetrain. Markets are conversations. (Doc has a Nigerian pastor story that shows how universal this structure [...]
of relationships, conversations and transactions
June 2nd, 2007 · 10 Comments · Four pillars
Tags: