Comments on: Freewheeling about Vendor Relationship Management or VRM http://confusedofcalcutta.com/2007/10/15/freewheeling-about-vendor-relationship-management-or-vrm/ a blog about information Fri, 19 Mar 2010 09:20:53 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Trust, OpenID, VRM, Data Portablity and how does it hang together? « Is this Future Shock? http://confusedofcalcutta.com/2007/10/15/freewheeling-about-vendor-relationship-management-or-vrm/comment-page-1/#comment-257706 Trust, OpenID, VRM, Data Portablity and how does it hang together? « Is this Future Shock? Fri, 11 Jan 2008 15:55:43 +0000 http://confusedofcalcutta.com/2007/10/15/freewheeling-about-vendor-relationship-management-or-vrm/#comment-257706 [...] became interested in VRM following some posts by JP, whose other posts on ownership of information have exercised me a [...] [...] became interested in VRM following some posts by JP, whose other posts on ownership of information have exercised me a [...]

]]> By: Rebecca Caroe http://confusedofcalcutta.com/2007/10/15/freewheeling-about-vendor-relationship-management-or-vrm/comment-page-1/#comment-206277 Rebecca Caroe Thu, 18 Oct 2007 08:05:15 +0000 http://confusedofcalcutta.com/2007/10/15/freewheeling-about-vendor-relationship-management-or-vrm/#comment-206277 Matteo, you are right that the advertising industry faces a huge challenge and will splinter off, in my view, so that this 'new world' of positive, permission-based communication runs parallel with the old world of mass advertising. What is curious and doesn't seem to have bene mentioned yet, is the fact that brands *should* only want to advertise to people with money. This will be the main discriminating factor. The old-style advertising and direct marketing will increasingly have money-less audiences and those with money will protect themselves digitally and start to strike the sort of 'bargains' that you and JP describe. Roll on the new future! Rebecca Caroe PS I used to work for don Peppers, the man who coined the phrase 1to1 marketing. His first book was the 1tot Future. I think it's here. Now. Finally! Matteo, you are right that the advertising industry faces a huge challenge and will splinter off, in my view, so that this ‘new world’ of positive, permission-based communication runs parallel with the old world of mass advertising.

What is curious and doesn’t seem to have bene mentioned yet, is the fact that brands *should* only want to advertise to people with money.

This will be the main discriminating factor. The old-style advertising and direct marketing will increasingly have money-less audiences and those with money will protect themselves digitally and start to strike the sort of ‘bargains’ that you and JP describe.

Roll on the new future!
Rebecca Caroe

PS I used to work for don Peppers, the man who coined the phrase 1to1 marketing. His first book was the 1tot Future. I think it’s here. Now. Finally!

]]> By: Matteo Berlucchi http://confusedofcalcutta.com/2007/10/15/freewheeling-about-vendor-relationship-management-or-vrm/comment-page-1/#comment-205161 Matteo Berlucchi Tue, 16 Oct 2007 09:23:29 +0000 http://confusedofcalcutta.com/2007/10/15/freewheeling-about-vendor-relationship-management-or-vrm/#comment-205161 JP, in case you hadn't seen this, I think it's worth giving it 10 minutes. It's an enlightening paper by Michael H Goldhaber from 1996 (http://www.firstmonday.org/issues/issue2_4/goldhaber/) about a concept first introduced by a Noble Prize winner, Herbert Simon in 1973: Attention Economics. What's becoming increasingly scarce, hence valuable, is people's attention. On the same line of thinking of the VRM idea, what if you could store your attention data into a portable profile which could not only tell you how you allocate your time/attention during the day but also give you the ability to open (maybe trade?) your personal attention data with companies who would like to get a slice of it? This approach would ultimately kill advertising the way we know it (which is a bit of a stretch), but I find the concept very elegant and powerful. Attention is a very valuable asset and understanding and managing how we allocate it is clearly of great value. JP, in case you hadn’t seen this, I think it’s worth giving it 10 minutes. It’s an enlightening paper by Michael H Goldhaber from 1996 (http://www.firstmonday.org/issues/issue2_4/goldhaber/) about a concept first introduced by a Noble Prize winner, Herbert Simon in 1973: Attention Economics. What’s becoming increasingly scarce, hence valuable, is people’s attention.

On the same line of thinking of the VRM idea, what if you could store your attention data into a portable profile which could not only tell you how you allocate your time/attention during the day but also give you the ability to open (maybe trade?) your personal attention data with companies who would like to get a slice of it?

This approach would ultimately kill advertising the way we know it (which is a bit of a stretch), but I find the concept very elegant and powerful. Attention is a very valuable asset and understanding and managing how we allocate it is clearly of great value.

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