I liked mousewords‘ attempt at Liz Strauss’s “25 words” writing project, so I thought I’d give it a go myself:
Use what you stand for to attract customers; use what you do to retain them. Ensure they’re always free to go, and they will stay.
[Extracted and edited from this essay, which forms the kernel for my [...]
25 words
July 19th, 2008 · 10 Comments · Four pillars
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Thinking about opensource and VRM
July 19th, 2008 · 5 Comments · Opensource, VRM
For many years I’ve been of the belief that:
when a problem is generic look to the opensource community for the solution
when a problem is specific to a vertical market look to the commercial community
when a problem is unique to your organisation look to your own developers
You don’t have to be legalistic about it, this is [...]
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