As Zbigniew says there, in Enterprise 1.0, ever project is a ‘success’ – in E2.0 is it that there is more of an audit trail, or just that people are more open to change and challenge?

I appreciate you approach that repositions the debate from MSM / NM to MSM / Citizen Media.

There will always have something newer so that doesn’t really makes sense, while user generated content is a (technical) novelty that opens door to an alternative to institutional content.

MSM are institutional content makers. MSM members regard themselves as the 4th pilar of Democracy. The reality is different: media are often pressured by politicians, either directly by making sure the info is not released or in a specific way, or indirectly by granting fiscal benefits (in France a journalist gets a +/- 30% rebate on taxes and when a newspaper bellies up it gets public funding to secure the “diversity of opinions”).

Innovation often emerge from dissatisfaction. Digg emerges from dissatisfaction of media institutions. It was created with this idea of having the headlines I want rather than what I am being “served”. MSM are questioned for their objectivity.

What we see emerging with citizen / social media is not novelty. It is actually something that pre-existed institutional media. MSM really became dominant at the end of the 19th century by creating a system producing objectivity thru scarcity. Before, information was passing thru networks of trusted people (buzz, viral). One person travelling a lot was passing information on what was happening “there”. In this situation, you evaluate both the message and the messenger and also evaluate the message in relation with the messenger. Naturally, one would privilege people of its network. That is exactly what happens with RSS feeds and voting systems, and blogs are usefully devices for anyone to communicate quick and easy. Social computing provides superior systems to deliver information.

On the Enterprise side now, things work pretty much along the same line. We tend to pay more attention and trust more the information that comes to you via closed, well-known sources (people you know thru interaction). The complexity and peculiarity of work in an economy where value is in managing exceptions so that institution is getting often irrelevant (long feedback loop, lot of people involved, not necessarily relevant people involved).

In this situation, the rise of auditing is a way for the institution to survive. The process is meant to confer legitimacy. MSM or Management sit on their social position to legitimate information, a work that in fact legitimates them back. Correctly educated or trained, people do not really need that. What they need is means of accessing information they find contextually relevant ASAP to be more effective citizens or workers … institutions (media, corporate IT systems) are not the only way for that.