Imagine there was a significant risk of a life-threatenic epidemic of some medical condition or the other. Imagine there was a vaccine or perhaps an antidote for this condition. Imagine there was only one patent-holder. Imagine that the short-term demand for the medicines far exceeded the supply capacity of the patent holder.
Thankfully people far more learned than I’ll ever be have considered scenarios like this, and as a result the concept of compulsory licences exists. In simple terms, a government or equivalent body can overturn the rights of patent holders in such situations and grant licences to their competitors, using a Malcolm Quantum Energy approach to the problem. Malcolm loves isolating a problem and then giving it some Tipping Point level of energy and resource to see if innovative solutions emerge. He’s wise beyond his hair.
It nearly happened in the US with anthrax in 2001. It nearly happened in many parts of the world with bird flu. I suspect it probably happened in some form or shape with SARS; weak versions of the process have already been used for HIV and for AIDS. The TRIPS legislation, inadequate and almost-dangerous in many respects, nevertheless tries to do something about this from a world trade perspective.
So we have some sort of sledgehammer for the lock-in of patents, but these are for physical things and so they are easyish to understand. There are many problems to do with the way compulsory licences work; these relate to import and export and localisation and recompense to patent holders and a host of other things. But at least there is a sledgehammer. And we are learning. And we will get better.
Until people started talking about trying to patent software, my primary interest in patents came from pure curiosity, and was concentrated on “functional” and “life-saving” medicines. I couldn’t for the life of me understand how anyone could justify making something as essential as a life-saving drug hard to get, particularly by the use of artificial monopolies and their subsequent monopoly rents.
Even then I was no more than an active bystander, an interested observer. Until people tried to patent software. Then, as I began to perceive the unholy messes that could be caused, I started getting interesting in everything to do with patents. So that I could learn to do the right thing.
My family business was in journalism, and we had a printing press. At school and in church we had “cyclostyle” machines which we used to churn out various types of pamphlet and journal. We had dozens of typewriters at home. And over the last 20 years, I have seen the technology and costs of reproduction and transmission of the reproduced copies improve dramatically, with photocopiers and fax machines and scanners and digital cameras.
The same happened with music. My girlfriend had a massive Akai reel-to-reel tape system, and used it to record things. I grew up with cassette tapes and recordable CDs through to today’s iPod Generation.
The same thing happened with video. And with cameras in general.
Yet I bought books, I didn’t photocopy them. I bought prerecorded tapes. I bought CDs and DVDs by the cartload. And I never let anyone copy them. Never made a copy of them either. I’ve never bought anything from iTunes, though my children have. I use iTunes as a means of transferring music I already own on to my iPods.
I am not unique. There are many people who care about IPR and DRM because of the things that go wrong, not because they want to cheat “the system” or authors or musicians. They want to do the right thing.
We have a lot of things wrong with the “system” of IPR and DRM. They are no longer fit for purpose, they create behaviours and consequences that are diametrically opposed to the original intent of the rules and regulation. Innovation is hampered. Productivity is impeded and reduced. Incentives are used for intermediation and lock-in rather than disintermediation and freedom. Costs rise instead of dropping. The wealth created by the passage of Moore’s Law and Metcalfe’s Law and Gilder’s Law is frittered away, to a point of absurdity.
Patents are hard to write, to protect. Prior art is hard to discover. The process is creaking to a point of gridlock. The “system” is being corrupted and arbitraged to a point beyond absurdity.
That’s why we have to figure out how to do the right thing.
Let me take a simple example. Let’s say Clarence Fisher or Judy Breck come up with a scheme to create a global market for podcasts of lessons. That children are encouraged to trade their favourite podcasts, issued under a Creative Commons label. That the children contribute the podcasts, that they use social networking and collaborative filtering. That this trade happens internationally, similar to the legendary Grateful Dead tapes. [I quote from Wikipedia: The Grateful Dead allowed their fans to tape their shows like several other bands during the time. For many years the tapers set up their microphones wherever they could. Naturally the best sound was in front of the sound board. The eventual forest of microphones became a problem for the official sound crew. Eventually this was solved by having a dedicated taping section located behind the soundboard, which required a special “tapers” ticket. The band allowed sharing of tapes of their shows, as long as no profits were made on the sale of their show tapes. Recently, there was some dispute over what recordings archive.org could host on their site.] [Told you that Jerry Garcia influenced my opensource thinking!]
Wouldn’t it be great if there was a Dick’s Picks of favourite lessons on podcasts?
Then imagine that these kids, worldwide, needed media players in order to play these podcasts. Imagine that Apple or Microsoft or Real or Someone New dominated the media player space.
And imagine that the media players had bad DRM built into their DNA, so that the kids couldn’t play the Creative Commons-licensed podcasts. Imagine the media players were themselves locked in to specific and expensive devices. Imagine that the media player producers and the device producers and the connect providers and the “content” providers all banded together and made sure that the DRM chain was pure and ensured complete lock-in.
Imagine the kids who couldn’t listen to or watch the podcasts. Just because of bad DRM. What a shame that would be.
And this is not science fiction. It is happening. Now.
We have to learn to do the right thing.Â
[An aside. We’re going to see a lot of legal activity on this front. This story (thanks to Cory), challenging what a digital copy is, who made the copy, what the original was, who owned the original, and so on, is just the beginning. Every enterprise has its hands full trying to prove that Person A is associated with Password B and Second-Factor authentication C and worked at device with IP address D and downloaded/altered/deleted E. It is not as easy as it should be. Even in controlled work environments. ]
We have to learn to do the right thing.
Copyright owners have learnt a lot in India. All bestsellers (fiction and non-fiction) are available at special prices for the Indian subcontinent and are released simultaneously in paperback with the US or UK hardback. I bought Jeffrey Archer’s new book last week at a little over $5 — a legal copy, that is. This (special pricing) is a recent (20 years or so) phenomenon. Text books have been available at special prices for more than 35 years.
This is not altruism at work; it’s the only way to beat the pirates or discourage the market from making illegal photocopies.
It works well for all: the publisher, the reader and the retailer.
Similar is the case with music CDs and film DVDs which are available from $2 onwards. Dylan’s Modern Times, for example, is about $4.
Copyright owners have adapted well, and are profiting from, understanding the dynamics of a market such as India. Be “fair” and you have a decent market — outprice yourself, and you hand over the market to the pirates.
The further learning: the average consumer DOES want to acknowledge IPR and will pay a fair premium to the copyright holder.
But what’s “fair” in the UK or the US may be unfair in India.
The area that publishers still have a lot to learn is in the area of software. Unreal pricing(with reference to the buying power) of, say, Microsoft Office, ensures that a miniscule percentage of users (including corporate users) pays for a legal copy. What should concern such licensors is that the “pirate”, otherwise responsible and law abiding, feels no guilt.
Get the pricing real, and watch the sales graph shoot up.
This is a great post.
Interestingly, I think that some of the same arguments raised against proprietary DRM schemes being used to hobble music sharing can be used against the attempted protection by corporate owners of the communications with customers that are generated through use of social networking and collaborative technologies. Such a practice (of requiring a special technology to interact with the company) would probably lock out more customers than it would lock in.
I addressed this topic here and would be very interested in engaging in a discussion about the topic:
http://www.ddmcd.com/managing-technology/are-drm-and-enterprise-social-networking-compatible.html
– Dennis McDonald, Alexandria, Virginia USA
like i say – DRM is digital lard, its greasy, opaque and is going to give a lot of users heart attacks.
http://www.redmonk.com/jgovernor/archives/002138.html
i have just read a paper on implementing DRM, probably might interest you, it is of Profressor Andrew S Tanenbaum.