If you see me post less frequently here over the next ten days, there’s a reason for it. I’m trying out a number of things, and the net effect is that I’m rushed off my feet. This quarter, I hope to:
- Have changed jobs after a decade (done)
- Move house after a decade (doing)
- Pack in the nicotine after three decades (done)
- Pack in the caffeine after four decades (done)
- Sleep a little more (doing)
So it’s been quite a quarter already, as I wend my way towards 50. And somewhere in between, I was asked if I felt like guesting at Shane Richmond’s blog at the Telegraph, which I started doing yesterday. In the meantime, I’m still working on kicking off my BT internal blog; still figuring out why I need one (there are good reasons); still working on the ethos of the blog (nearly complete). When I’m done with that, I intend to share what I’ve learnt about internal versus external blogs. Comments welcome.
All this is as new to me as it is to most of you. We all learn as we go along, seeing what works, junking what doesn’t. Thanks for your patience.
I personally can’t be bothered with internal blogs – assuming you haven’t seen it, this might help shape your thoughts:
http://www.tbray.org/ongoing/When/200x/2004/11/28/CorporateBlogging
Thanks Paul. At Dresdner I started with an internal, then went external. Some of my external posts appeared on my internal blog as well. After a while I stopped posting internally.
At BT it’s been the other way around, I came here with an external blog. And mused about the need, justification, raison d’etre of a separate internal blog for quite a while. Now, six weeks in, I think I must try it out and see what happens.
My gut says outside-in is the only blog. My head says there’s a time and place for everything, and that an internal blog will help me build relationships within BT, faster and more easily than an external blog.
I recognise the risks and promise to share the learning.