Author: JP

I try and spend time understanding each of the genres emerging over the last decade. If you want to understand the power of stop-motion animation and video, this one’s a good place to start. [I guess I liked it because it was in a library…]

If you haven’t seen it, definitely worth a look. Particularly if you want to try and understand even a smidgen of what it means to be Generation M/Y.  I could give you a more detailed assessment, but there’s a risk that I spoil it for you. It’s only about 4 minutes long anyway, so I’m going to leave well enough alone.

Linked here, and in my VodPod in the sidebar as well.

Let me know what you think.

Ever since Doc Searls discussed the concept with me maybe two years ago, I’ve been fascinated by VRM. Whenever I have an electronic relationship with someone who provides me with products or services, it becomes possible to capture the conversation and transaction flow in a persistent and shareable manner. But whose information is it? [This is not a rhetorical question, and is asked regardless of what the small print on the site may say].

Take me for example. I read a lot, I buy a lot of books. Firsthand, secondhand, flatsigned, signed to me, association copies, manuscripts, even incunabula. If I could share my Amazon history with Abebooks, I gain. If I could share my Abebooks history with Amazon, I gain. If I could share my Amazon and my Abebooks histories with Bonhams, I gain.

This is just a trivial example. The issue is simple. Is it my information? Even if I have to pay someone for the service they give me in capturing and maintaining the information, is it mine? Whose else can it be? Shouldn’t I be able to point it wherever I please?

My father, and his father before him, used to write a weekly column called Clive Street Gossip. The masthead had a Bard quote I’ve never been able to forget:

I must have liberty withal/ As large a charter as the Wind/ To blow on whom I please. 

Jaques, As You Like It, Act 2 Scene 7

And I guess that’s the way I feel about my data. I want to be able to point it where I please.

That’s not all that VRM is about. If you’re interested in the subject, do visit the Project Home Page, I’ve linked to it earlier in this post, and again here for your convenience.

While on VRM, there are a couple of things I’ve noticed recently that fit well into this perspective. A BBC report gave me some details on something I’d heard about, but not seen much of. A project to develop a “universal” avatar, allowing a person to move seamlessly between virtual worlds. You can read the whole story here.

And that made me think. You have virtual money “isolated” in different virtual worlds; some of them have exchange rates to bring them into the physical world. Once you have a universal avatar, then you should be able to have universal cash and other attributes as well, with the market setting the rates of exchange.

I guess I felt a bit rueful as well…..why was I even thinking about universal avatars when we haven’t really sorted out universal sign-ons and passwords, universal registration capabilities, and so on. This is despite the sterling work that has been done in the OpenID-meets-SAML-meets-CardSpace-meets-microformats  space.

Talking about microformats. The first few people who got me on to microformats included some “A-List” bloggers: Chris Messina, Tara Hunt, Kevin Marks, Tantek Celik. In whose company I met Dave Morin (then of Apple, now of Facebook) and Brittany Bohnet (now of Google) for the first time, some years ago. And in that strange serendipitous way the  blogosphere works, I was reading something that Chris had posted the link for, visible on my Facebook news feed.

What Chris had linked to was this: Satisfaction: People Powered Customer Service.

Universal avatars. People Powered Customer Service. VRM is fast becoming like William Gibson’s future: already here, but unevenly distributed. Time to get that distribution more even.

I’m pretty loyal to WordPress; it’s the only blogging platform I’ve ever used, and I even wear the T-shirt (the red one). And one of the loyal things I do is to read what they have to say under “Other WordPress News” every now and then.

Today, while doing just that, I came across this story about the $10,000 Blogging Scholarship,  went to Paul Stamatiou’s blog as a result, found that quite interesting, and meandered from there (via an interesting post called The Future of DRM) to another fascinating blog called Fistfulayen. It’s the personal blog of Ian C. Rogers, who came to fame some years ago as the college kid who ran the Beastie Boys web presence. [Boy does that age me, I have a son who is a very keen Beastie Boys fan!].

Ian has an enthralling post headlined Convenience Wins, Hubris Loses And Content Versus Context, A Presentation for Some Music Industry Friends.

I recommend you read the whole post. Wonderful. Here’s a taster:

But now, eight years later, Amazon’s finally done what was clearly the right solution in 1999. Music in the format that people actually want it in, with a Web-based experience that’s simple and works with any device. I bought tracks from Amazon (Kevin Drew and No Age), downloaded them, sync’d them to my new iPod Nano, and had them playing in my home audio system (Control 4) in less than five minutes. PRAISE JESUS. It only took 8 years.

8 years. How much opportunity have we lost in those 8 years? How much naivety and hubris did we have when we said, “if we build it they will come”? What did we spend? And what did we gain? We certainly didn’t gain mass user adoption or trust, two prerequisites to success on the Internet.

Inconvenient experiences don’t have Web-scale potential, and platforms which monetize the gigantic scale of the Web is the only way to compete with the control you’ve lost, the only way to reclaim value in the music industry. If your consultants are telling you anything else, they are wrong.

 Inconvenient experiences don’t have Web-scale potential. I think I shall bottle that, and save it for a later date. Something to savour. Great stuff, Ian. And thank you, Paul.