7 seconds of fame: a parable for our times

There’s a lovely little story going around, about a band called 7 seconds of love.

Ninja KittenThey’re very today, they even have a myspace site;
They’re very yesterday, they play ska;
They’re very tomorrow, they’re unsigned.

Somehow a 2005 hit of theirs got copied lock stock and barrel. Seriously plagiarised. Not just the tune, but the characters and costumes in the video as well.

They were not happy. They complained to the head office of the company that did the plagiarising. And the company gracefully apologised and settled out of court. The band gave some of the proceeds to charity, and said they would spend the rest on themselves.

So far so good. What makes this a parable for our times?

The plagiarism apparently took place in Argentina, where the theme and the tune were used for a TV ad.

So how did the band find out? Fans of theirs, fans they didn’t know they had, left comments on the YouTube clip.

Wow.

Linus’s Law in operation. Given enough eyeballs……

[An aside: Their music might not be to everyone’s taste, but do take a look at their web site. Why? Here’s an extract from their “bio”

At the dawn of the new millennium a revolution was underway which would change the world for ever.

Joel and Alex Veitch from rathergood.com were men on a mission. Men wild-eyed with the crazed pursuit of their obsession. Men who loved the moon, U-Boats and Zeppelins. But above all else, men who loved kittens. Kittens.. OF ROCK!

Their mission to subjugate the world to the utopian kitteny vision of the future was well underway, but there was one ingredient missing. And that missing ingredient was…… the unstoppable, unbelievable power of rocksteady skanking ska punk pop beats.

Unbeknownst to them, at the same time four battle-hardened, bloodied and weary gaijin Warriors Of Rock staggered from Japan to the shores of Great Britain. Exactly like the Seven Samurai, but with less Samurais.

And less swords

And more musical instruments. (And also they weren’t actually Japanese like the 7 Samurai were)……

Nuff said.

Four Pillars: Thinking about sand and broccoli

I’ve always been intrigued by what people actually do in services firms; I’ve worked in them all my life, and I have yet to figure it out completely. Why? Because every time I look, the daily “outputs” of individuals mystify me, yet everyone appears really busy. Weird.

I used to understand how things worked, but lost my way after we discovered “productivity tools” and “end-user computing”. Ever since people started using spreadsheets and presentation tools, all the service industry rules changed for me. And I understood less and less.

Maybe I’m a dinosaur.

You see, I understood how individuals could use the spreadsheets and presentation tools, and I thought it was great. Then, when I saw some semblance of group work in these contexts, I thought I understood, and I hoped it would be great.

But the reality was different.

People spent incredible amounts of time producing the spreadsheets and presentations. People spent even more incredible amounts of time changing these things, arguing about what was in them, comparing the “content” with other sources of the same “content”. People spent time trying to acquire preview copies of spreadsheets and presentations; trying to influence what they contained; trying to differentiate what their particular thing said in comparison to what someone else’s thing said.

These productivity tools became the playthings of politicians. Particularly in large organisations. You know what I mean. It’s a bit like finding out that a GANTT chart was suddenly more important than the code deliverables it represented. [I know, I know, I’ve met those project managers as well….charlatans.]

The playgrounds that were called Meeting Minutes started looking deserted, as the serious players went on to bigger and better things. The power of presentation and graphics. And, particularly in Europe, the power of the spreadsheet. [Many years ago, I remember reading an unusual paper called Britain’s Right and Left Handed Companies, written by a professor from Warwick. His first name was probably Peter, his surname was short, perhaps only four letters, I can’t remember any more. But he looked deeply into this “figures” mentality and its European roots, and how it affected companies, particularly those in the UK]

Yes, I know I’m painting the lily. [Painting, not gilding. Gilding is what one does to refined gold]. But I digress.

Why am I so worked up about this, so much so that, explicitly, I didn’t allow for spreadsheets and slideware in Four Pillars?

Simple. Because these things are often lies. Without substance. They don’t need to be based on anything. Which makes the process of comparison and challenge and validation and verification truly painful. Yet everyone swears by them. Emperors and New Clothes. Everyone swears by them and everyone wastes incredible time using them. Unproductivity tools.

I think of spreadsheets and slideware in the same way I think of DRM. They pollute the path. Why do you think auditors the world over pore over and challenge ‘end user computing”, “desktop computing”, “spreadsheet computing” and their likes?

Which sane person would actually implement business processes that crystallised swivel-chairs all over the place? Let’s face it, that’s what we did. We didn’t learn from all the attempts at “Business Intelligence” and “Data Mining”. We didn’t learn from the prior pain of having implemented stand-alone non-referential systems. We went and enshrined all this in the way we work. No wonder ERP systems never delivered on their savings promises.

This is why I see no space for spreadsheets and presentation tools in Four Pillars.

There’s no point just ranting on about something, no point unless I suggest alternatives, new ways of working.

Plants 7 Bg 082104

So I want to talk about broccoli.

Not really, except for the fractal bit. I think there’s something Small-Pieces-Loosely-Joined about the way we work today, something High-Cohesion-And-Loose-Coupling, that means that everyone deals with fairly well-formed items of work. Not piecemeal Assembly-Line, the way the productivity experts tried to make service industries work for the last fifty years. Somehow, we’ve gone and used concepts of workflow to break up tasks that cannot and should not be broken up, so that we felt happy in our assembly line cocoons and security blankets. Somehow we haven’t cared about the impact on our productivity, because we’ve had spreadsheets and presentations to hide behind. Standalone spreadsheets and presentations.

Now, with Web 2.0 tools and Web 2.0 ways of working, these things are changing. Tasks are becoming more fractal, and the information inputs and outputs are similarly fractal. Who knows, maybe we’re actually discovering what Object should have meant. I think that’s why I found what Sigurd Rinde was doing at Thingamy so fascinating. There was something about the way he looked at enterprise financial information that really jelled with me. He definitely saw through the clothes that weren’t there.

Which brings me to sand. Granularity. Granularity in the context of Four Pillars.

When I looked at the way Search, Publishing, Fulfilment and Conversation work, I realised more and more that there’s something different about the way we interact with information now. There are small pieces, for sure, but the pieces are beautifully formed and whole. Not sliced and diced to nothingness. Not summarised up the wazoo.

Now, when we see a summary of something, we can dig into what it represents. Dig and dig and dig until we go to the source. [In fact many years ago, not long after I started using spreadsheets, I met someone who had a startup in this space. I think it was called Forest and Trees. It may have become part of Symantec, I lost track. But they were on to something.]

Now, there’s no real loss of information as a result of synthesis and summary. No risk of error in multiple transformations. No need to reconcile stuff because you’re looking at the source anyway. No need to employ armies of reconcilers either. No need to spend years arguing about the figures on spreadsheets, or making the authorship of presentations something politically desirable.

Spreadsheets and presentations are like nuclear energy or e-mail. There are good uses and bad uses. The trouble is that for the last few decades, we’ve been in the Bad Use phase, and we need to break away from there. We need to make sure the small pieces stay loosely joined.

[My thanks to PDphoto.org for the wonderful royalty-free broccoli image. They do accept donations, though, which is good.]

Continuing the ramble in open spaces amidst walled gardens

Cory pointed me towards this article in the New York Times, headlined Record Labels Contemplate Unrestricted Digital Music. [An aside: The retarded hippie in me just cannot comprehend the use of the word “contemplate” in a context where “navel” and “lint” are absent…]

Where was I? Oh yes, the New York Times article. Here are a few snippets from there:

Publicly, music company executives say their systems for limiting copies are a way to fairly compensate artists and other copyright holders who contribute to the creation of music.

But privately, there are signs of a new appreciation in the industry for unrestricted copies, which could be sold as singles or through subscription services or made freely available on Internet sites that support advertising.

The EMI Group said last week that it would offer free streaming music on Baidu.com, the leading Web site and search engine in China, where 90 percent of music is pirated. EMI and Baidu also agreed to explore developing advertising-supported music download services. This summer EMI licensed its recording to Qtrax, an ad-supported music distribution service.

I think there are two things here worth observing:

One, ad-based selling of singles is not as outrageous as it sounds. Ad-based selling of anything doesn’t sound that outrageous. Just look at Google. There is something Because-Of-Rather-Than-With about it that makes the model attractive. I can get something for free or at a reduced price, if I rent my eyeballs out. [In fact that is what I expected the iPhone to do; like any other handset, I can get it free or subsidised from a lock-in provider, or I can pay the unsubsidised price. But what do I know?]
Two, look at what happened when Sabeer Bhatia launched Hotmail, or when Niklas Zennstrom and Janus Friis let Skype loose. The revenue lock inherent in a particular business model just went and exited stage left, followed by a bear. But the new business model made money. In a strange kind of way, maybe that’s what Because-of-Rather-Than-With is about. Making money differently.

Someone will do this. I’m not sure “content owners”, or for that matter Wall Street, really understand the power behind today’s groundswell of opinion against bad DRM and bad IPR. Those walls will crumble. I love my Macs, I love my iPods, but I will not love them forever. iTunes will have to change. I will keep buying iPods because I want to, but from now on only if I don’t have to.

A related issue. I’m sad to miss the VRM meeting I had hoped to attend: doctor’s orders… I wish the participants every success. I think that what Doc and gang are working on is absolutely crucial, and in the current context it made me wonder about something:

If marketing as we knew it doesn’t exist any more, and if trusted recommendations are the new marketing…… Every one of us has so much “advertising consumption capacity”, and it all gets converted into iBalls or something like that. We start our lives with so much iBalls each. I spend my iBalls as I feel like: buy music, watch movies, read articles,  whatever. Sometimes I run out, I can buy spare iBalls from my next door neighbour. Or sell them.

It’s just capacity trading. But as human beings in markets, having Cluetrain conversations. Today’s been a Cluetrain day for me, for a variety of reasons.

Just a thought.

One million dollars and counting

How often do you visit Wikipedia? If you’re like me, you probably go there three or four times a day. In which case you’ve probably noticed the “thermometer bar” at the top of the page for the last month or so.

The Wikimedia Foundation ran its recent month-long fundraiser from 16 December 2006 to 15 January 2007; in typical open-and-transparent fashion they’ve now released a report on the fundraiser, and in Web 2.0 time as well. It’s definitely worth a read, you can find the entire report via this link. My thanks to Chris Locke for pointing me at it.

One million dollars in one month. Without counting the matching contributions.

  • Donations primarily between $10 and $50
  • Average donation appears to be around $30
  • Around a thousand donations a day

When it comes to building out infrastructure on a commons basis, we may need to look at approaches like this. I know that raising a million dollars in a month doesn’t sound like much….. when you take into account the global nature of the donations (albeit US-dominated, much like the early internet), the relatively low-key campaign, the purpose for which the campaign was run, the level of anonymity, and the absence of matching contributions in the figures, a million dollars isn’t too shabby.

I think we’re heading towards a time when many infrastructural projects are funded from four sources:

  • A seed from individual subscriptions, much like the campaign above
  • Matched funding from more affluent individuals
  • Another level of matching from the public purse, multi-government, multi-location
  • A final level of matching from truly global large corporates

Gaps in the market, in the open spaces amidst walled gardens

You may have figured out that I was born and raised in Calcutta. Lived there from 1957 to 1980. For much of that time, the roads there were less than perfect. So much so we used to joke that, when confronted with a particularly poor road, the smart way to drive was to stay in the potholes, avoiding the little bits of road that loomed up every now and then.

Nature abhors a vacuum.

Which is why, when we have walled-garden approaches to digital music sales, people find a way to operate in the open spaces. Take a look at this article in today’s Wired News, where Josh Madell, one of the co-owners of Other Music, gets interviewed by Eliot Van Buskirk.

Here’s an excerpt from the interview:

Madell: We will be selling high-quality files without DRM copy protection (our music is encoded at 320 Kbps rather than 192, the iTunes model, so the sound will be much better). All our pricing is not set yet, but we will definitely have to be a little more expensive than iTunes — probably $10.99 per album rather than $9.99. I hope we can more than make up for the price with our selection, service, knowledge, features and, of course, the quality files. As for the label deals, this business works on percentages; you split revenue with the label for sales, and typically labels make 65 to 70 percent of the retail price.

If you want to stay informed of their plans, here’s the link. In case you missed it, an earlier story about MP3s and DRM by the same author is also worth a read. Link.

And if you have no idea what kind of store Other Music is, then take a look at this video.