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Gaps in the market, in the open spaces amidst walled gardens

You may have figured out that I was born and raised in Calcutta. Lived there from 1957 to 1980. For much of that time, the roads there were less than perfect. So much so we used to joke that, when confronted with a particularly poor road, the smart way to drive was to stay in the potholes, avoiding the little bits of road that loomed up every now and then.

Nature abhors a vacuum.

Which is why, when we have walled-garden approaches to digital music sales, people find a way to operate in the open spaces. Take a look at this article in today’s Wired News, where Josh Madell, one of the co-owners of Other Music, gets interviewed by Eliot Van Buskirk.

Here’s an excerpt from the interview:

Madell: We will be selling high-quality files without DRM copy protection (our music is encoded at 320 Kbps rather than 192, the iTunes model, so the sound will be much better). All our pricing is not set yet, but we will definitely have to be a little more expensive than iTunes — probably $10.99 per album rather than $9.99. I hope we can more than make up for the price with our selection, service, knowledge, features and, of course, the quality files. As for the label deals, this business works on percentages; you split revenue with the label for sales, and typically labels make 65 to 70 percent of the retail price.

If you want to stay informed of their plans, here’s the link. In case you missed it, an earlier story about MP3s and DRM by the same author is also worth a read. Link.

And if you have no idea what kind of store Other Music is, then take a look at this video.

Posted in DRM and IPR, Music.


3 Responses

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  1. Chris says

    Linn Records also sell studio master quality DRM free tunes over at their website. Mostly classical and jazz.
    http://www.linnrecords.co.uk/

    They sell tracks at various bitrates at various price points so you have choice depending on what you’re playing music on.

  2. Chris Locke says

    Anyone who hasn’t looked at that video should look at that video! OMG. Now, that is gonzo marketing.

Continuing the Discussion

  1. Everything is Miscellaneous » Blog Archive » Other music linked to this post on February 2, 2007

    [...] JP Rangaswami points to a Wired interview with Josh Madell of Other Music, a NYC music store’s site that’ll sell you songs without restrictions on how you use what you’ve bought. Josh says, for example,: The nice thing about selling digitally is that the space limitations are much less restrictive than at the physical store, where we constantly have to delete items for space reasons, and also you are never out of stock of an MP3. The thing about iTunes, which is by far the most successful digital store so far, is that despite the cool factor they have been able to hold onto, they are really closer to Best Buy than Other Music in terms of the shopping experience. That’s great for some people, but we feel there is a real need for great indie download shops with a curated selection. JP also points to a funny Other Music video that’s an ad in the sense of making Other Music look as over-the-top horrible as possible. It is, as RageBoy comments, durn gonzo. [Tags: music drm other_music jp_rangaswami josh_madell digital_rights itunes everything_is_miscellaneous] [...]



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