I could never have predicted it. Obviously there’s a lot of buzz about what Steve said; no surprise, some people want him to run for President now.
What wasn’t obvious to me was the nature of the buzz. It isn’t about the “what” of the argument, removal of DRM. It isn’t about the “how” of the argument, the process by which we are going to see the removal of DRM.
Surprisingly, much of the debate has been about the “why”. Looking for deep philosophical reasons (or for that matter deep-pocketed business reasons) that would explain why Steve said what he did. [Reminds me of Jim Morrison and Mr Mojo Risin].
Yesterday, we had many people commenting on the Europeanness of the Big Four music-related “content owners” ….. suggesting that Steve had some ulterior motive for attacking Europe. What tosh. Suitable only for the ostriches who think that Steve’s attitude towards DRM was about music and music alone.
Now today, I’ve seen more unusual variants on the story. Mr Jobs did what he did because the “European” regulator was going to insist on it anyway; tosh again. The unadulterated variety. Only suitable for the ostriches who think that “European” regulators have some unforseen power and efficacy.
And there’s a third group who believe that Jobs can’t do it anyway, accusing him of playing to the galleries with zero downside.
I prefer not to look for hidden agendas and conspiracies and vested interests. That’s as bad as expecting people to behave rationally…..
So what do I think? I think that Jobs has worked out that implementing DRM will not scale. That the experience he’s had with Vista (yes, Vista) and with the iPhone has finally irked him beyond tolerance. That he recognises DRM for what it is, a Path Pollutant. And that he sees an opportunity to stop the pollution.
Strangely enough, Vista may prove to be a real boon in this respect. Finally showing people what a load of $%Â£ DRM is, how difficult it is to implement, how terrible the impact on the common man, and how futile the effort anyway.
Personally, I like what Cory said about it. Go take a look. Particularly the Disney bit.
The walls are coming down. And the gardens are getting connected again. Not channelled.