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more FaceBook musings

At the airport with the family, flight delayed by 3 hours. Such is life. Everyone else is either asleep or listening to their iPods, so the lounge is an island of serenity. Which makes a change.

I did something I hadn’t done for a long time…. I picked up a copy of Financial News to peruse at leisure while I had a cup of green tea. And on page 43 I found a story that intrigued me.

It listed a number of investment banks and showed the percentage of staff on FaceBook. The top five looked like this:

Goldmans 5510 employees or 19.7 per cent
Deutsche 7636 employees or 11.3 per cent
Lehmans 2951 employees or 10.4 per cent
UBS 8101 employees or 10.4 per cent
Morgan Stanley 5689 employees or 10.3 per cent.

My thanks to Financial News for the research.

It’s been a long nine months since I left investment banking, and much may have changed since then, it is a volatile industry. But when I left it, people like Goldmans were not known to employ large numbers of unintelligent time-wasters.

When one in five Goldman employees use FaceBook, it makes you sit up and think.

I accept the numbers may be flawed: they may include contractors, duplicate aliases with legitimate mail addresses, whatever.

Even if I discount the figures by 50 per cent, they remain formidable.

I haven’t the time to do the research now, but my gut feel is that the FaceBook usage league table looks remarkably similar to the M&A league tables.

Relationship before conversation before transaction.

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Posted in Four pillars .


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Continuing the Discussion

  1. "No, but I think my secretary does" « Usable Interfaces linked to this post on September 1, 2007

    [...] was best phrased by Julian in a joint presentation we did about social networks when he quoted this blog post that 20% of Goldman Sachs employees are now on Facebook. It’s been a long nine months since [...]

  2. Knowledge has become social (surprise!) at Macro Principles linked to this post on February 13, 2008

    [...] those digesting it, to take the FB example). Interestingly, Goldman Sachs employees appear to be using FB the most among the big i-banks, just a coincidence [...]



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