Cadbury’s used to make a chocolate bar called a Wispa. Some four years ago it was withdrawn, for some enterprise reason or the other. You know how these things happen.
Anyway, since its withdrawal, fans have clamoured for its reinstatement, but to no avail. Their voices lacked coherence, they weren’t visible.
In the post facebook world all this changed. The pressure group, all 14,000 of them, became visible and vocal. Via Facebook.
And Cadbury’s listened.
The chocolate bar will be reintroduced in October.
Markets are conversations.
I think I’ve already said this, but my memory is not what it used to be. Anyway, my next post on Facebook and the Enterprise will focus on the issue of enfranchisement. Watch this space.
Update: Here is a link to the story in the Herald Tribune.