I’ve always imagined advertising to be about a transfer of information, connecting the customer to the product or service. And there’ve been different ways of doing it, some good, some not so good.
In the first age of advertising, recommendations flowed from the product marketers to the customers. Try this. Buy this. Nine out of ten [...]
A Saturday stroll musing about advertising
September 22nd, 2007 · 8 Comments · Four pillars
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Nobody was in charge of the operation: a sad motto for our times?
September 22nd, 2007 · 4 Comments · Four pillars
I quote from the Economist’s leader on recent events in the UK banking sector:
….This debacle holds lessons for the way Britain regulates its banks. As Mr King pointed out, defending his performance in front of a House of Commons committee on September 20th, the law prevents the Bank either from staging a covert rescue operation [...]
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An explanation
September 22nd, 2007 · 1 Comment · Four pillars
Some of you may have been surprised to see the Byte Night “advertisement” appear in my sidebar. I haven’t suddenly changed my mind and started allowing ads to be placed on the blog, nothing like that.
It’s something far simpler. Along with four of my colleagues, I’m spending the night “sleeping rough” on the 5th of [...]
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Musing about 21st century irritations and concerns and the Because Effect
September 22nd, 2007 · 5 Comments · Four pillars
Here’s how an article I was reading started:
WHAT do a bicycle that goes faster over bumps, a lever that allows car pedals to be operated by hand and a pedal-powered washing machine have in common?
I know, I’m easy that way. I was hooked, so I read on. You can find a stub to the article [...]
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