My eldest daughter’s mobile phone decided to go to that great hunting ground in the sky. Without warning. So she in turn decided to get another one, and to use the opportunity to get it this time in her name rather than mine. Her bill rather than mine. Which meant she shopped around for deals, and the best deal required her to change her number. Which she did.
[Oh these rites of passage, when your young ones go and acquire their own bills and reduce yours]
That’s when it got interesting. She updated her Status on Facebook, as you would expect, saying that she’d changed her phone number. She then did something else. She set up a new Group, and invited a bunch of her friends to join. The invitation told other people about her change of number.
Fascinating. So I asked her why she did it. It was because she was really using some of the granularity of Facebook privacy. Not everyone on her friend list could see her status changes, many were on Limited Profile. She used Groups as a way of getting to the ones she needed to.
I think we’re going to see a lot of this happening. Variants of “giving someone a missed call”, we are going to see Generation M using things like Facebook creatively and differently, using the functionality in ways we do not expect. More importantly, using the functionality in ways that may not have been designed for, yet remain possible.