I don’t tend to do quotes du jour, but this time I had to make an exception, taken from this post.
A blog without comments is like Amazon without user reviews
In fact, the entire paragraph is worth highlighting:
A blog without comments is like Amazon without user reviews. Is it really even worth using at that point? The products themselves are commodities; I could buy them anywhere. Having dozens of highly relevant, informed user reviews means I’ll almost always buy stuff from Amazon given the chance. It’s a huge competitive advantage.
I could not agree more. So here’s my twopenn’orth:
Social objects are designed to commoditise over time. And as they commoditise, what makes them valuable is the tags, the reviews and the ratings around them. And in turn that makes the community around them valuable, the people who do the tagging, the reviewing and the rating.
So next time you get asked what the value of a community is, think about the role of the community in enhancing the value of objects that would otherwise be undifferentiated and valueless.