Doc Searls was talking to me about a conversation he had with George Lakoff; somewhere out of that conversation, they defined blogging as rolling snowballs downhill in comparison with prior forms of multiperson live conversation which sometimes felt like rolling boulders uphill. Doc commented about the way the snowball has no â€œownershipâ€ by the time it gets downhill.
This too is an important aspect of blogging, the co-creation of value. But the value that is co-created is not ownable in the traditional sense. There is a delayed gratification aspect to blogging, a Goleman-like emotional intelligence; you have to do what you feel is right rather than work out how you will â€œmonetiseâ€ what you say. Ideas are free, itâ€™s what you do with them that may be monetised over time.
Talking about Lakoff, I found his work on anchoring and framing very interesting; the subject was introduced to me some years ago by a colleague, James Montier, and also touched upon by Barry Schwartz. Lakoffâ€™s point that framing is about ideas and values sits bang in the middle of this conversation.