But in the meantimeâ€¦. I want to be able to share all the reading I do, in true blogs-are-opensource-idea-markets style. Soâ€¦.
In the context of the behaviours and habits of Generation M, I have found some of the research done by the Kaiser Family Foundation invaluable. You can find their latest report on Generation M here. Well worth a read, both the 1999 version as well as the 2005 one I reference here.