So let me get this right. They think they make 10 times as much selling their books direct electronic in comparison with traditional ways. Go Grateful Dead. Go Arctic Monkeys.
Thin market, complex product, proves nothing, I hear you say.
But thatâ€™s not all. If I have interpreted some of the comments correctly, they sold the electronic versions in pdf format without DRM.
Wow. Careful with that ax, Eugeneâ€¦..