The Importance of Being Average

Or not, as the case may be.

One of my favourite pieces of apocrypha. (Ex-boss, -) if this is not true, blame Stu Berwick). And even if it is not true, it should be. So there. Ex-boss of mine on stage somewhere, part of a panel. Some other member of panel unwittingly says something like “With this tool you could raise average programmer productivity by a zillion per cent”. Moderator says “And what do you think, Mr Ex-Boss?” And he replies “When I find an average programmer I fire him“.

Read Ed Byrne on How to De-Commoditise Your Product. Read Hugh Macleod on Your Job is Not to Sell. Your Job is to De-Commoditise.

And then read The Man in the Doorway on Moving Up the Value Pyramid.

Run from being average. Get fired for what you believe in, not for being average.

Let me know what you think

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