…that’s a quote from a delicious article by John Siracusa available on Ars Technica. Headlined Stuck On The Enterprise, it looks at a number of reasons why Apple doesn’t seem to do well in the enterprise space. [I must confess a very personal interest in this topic, having more than once tried to introduce Apple into the enterprise and, shall we say, not succeeded…).
Here’s a morsel to get your taste buds going:
The “dream phone” for the enterprise looks quite different than the iPhone. It works with the corporate VPN. It does Exchange. It supports device-wide encryption and remote deletion of data on lost devices. It’s available in several compatible forms from multiple manufacturers. It has a well-defined public roadmap for hardware and software. It can be backed up and restored en masse, preferably over the network. If it has a camera, it can be disabled. The battery can be removed and replaced. And on and on.
Maybe around item two hundred in this list there might be a bit about the people who will actually use these enterprise dream phones tolerating the things. Really, as long as they don’t openly revolt, it’s fine. The people you have to please in the enterprise market are the ones purchasing and supporting the products, not the poor schmucks who actually have to use them.
And if that doesn’t get you salivating, here’s another taste:
Listen again to Steve’s final words on the subject. “We put ourselves in the customer’s shoes and say, what do we want?”
This is why Apple does not compete in the enterprise market in the traditional sense. This is why no other company created the iPhone. This is why most desktop PCs are pieces of crap. When you don’t focus on the user, the user gets shafted.
Go on, read the whole article, traverse the links, it’s worth it. It makes me think again about the sheer importance of Doc’s VRM.
As enterprise people, we have to stop building things designed explicitly to get past IT governance and procurement processes, and start making things that customers want. Maybe VRM can play a role in that.
My thanks to Bill Barnett for bringing this to my attention.