I’ve been taking a look at the newish PayPal blog, which has been around for about a month or so. At first glance I couldn’t help feeling that they were taking a traditional broadcast-static unidirectional site and trying very hard to make it a blog, and failing. It seemed to lack authenticity, it felt somehow plastic and artificial.
I read the comments, and many of them felt the same as well.
I could be wrong. It may just be the plastic and antiseptic smell that you get when, for example, you enter a new car. Maybe the car is real. Maybe the blog is real. Maybe all I am sensing is its newness.
My jury’s still out. I can’t tell for sure. But they have got one thing right. They call the blog The Official Place for all things PayPal.
And that’s what it will be, if it truly becomes writable, if there is bidirectional authenticity.
Worth watching. Thanks to Bill for the tipoff.