Last night I stayed up to read Dov Seidman’s HOW, a fascinating book. While I am still going through it on Pass One, I cannot resist sharing an excerpt from the preface to Dov’s book:
A new vision of HOW requires a new way of embracing why we get up every morning and go to work. I believe the inspiration to do so lives in the thought that there is a difference between doing something so as to succeed and doing something and achieving success. I am in the business of helping companies and their people do the right things in the right way. The mission of my company is to help others and we make a living so doing. We do not help others so as to make a living. The latter speaks to a journey of intermediate gain and the former to a journey of significance, something of long-term value that makes not just money, but a difference. Significance lies in the ability to see one’s endeavours in terms of service to others, to be guided by a desire and ability to connect. In theÂ vastly different conditions of our hypertransparent and hyperconnected world, I believe success can no longer be pursued directly, that it can best be achieved — and only achieved — through the pursuit of something larger and deeper.
And versus so as.Â The Because Effect is all about And. And not at all about So As.