The Sign of Three

Over the last seven years or so I’ve read the Cluetrain Manifesto maybe five times, cover to cover. By that you could probably figure out that I like the book. A bit.

During that time, it’s been my privilege to get to know three of the four authors pretty well, and to count them as my friends: Chris Locke, Doc Searls and David Weinberger. In fact as chance would have it I have met and spent time with different cluetrainers in 4 different countries.

Yet, in all that time, I’ve never been able to meet all three at the same time. Until today:


It was really good to see Chris, I hadn’t seen him for a few years. We share many interests and attitudes, including of all things a birthday. I turn 50 in less than a week; Chris, in typical larger-than-life form, has to go and outdo that and make 60 on the same day. Oh well. Incidentally, completely serendipitously, Doc has a family birthday on the same day. As does Neil Young, one of my favourite artists, who happens to be playing in Denver today.

I couldn’t get tickets for the Neil Young concert, but I did get something else I’d been waiting a long time for: a triple-signed first-edition Cluetrain (yes, I’m crazy enough to have carried one around waiting for just this opportunity!). The Sign of Three.

12 thoughts on “The Sign of Three”

  1. Strange isn’t it, just how much pleasure I derived from being with those guys yesterday. Glad a few of you share the feeling.

    Incidentally, Tom, happy birthday.

  2. now THAT is a picture.

    Happy early birthday, JP! I’m so glad you shared your Denver experience with the rest of us near and far. Thank you!

  3. Who is taking the picture? Spoiled for choice, really, but I’m gonna havta go with the guy on the extreme right. So too speak. (Word choice on purpose, Frank, if you are reading this.)

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