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careful you must be



Twitter friend and HR/Talent guru Gautam Ghosh is known for his sense of humour; I had the chance to observe that close at hand when he called me “the Yoda of #socbiz”. Talk about making me feel old! Old enough to know he meant it as a big compliment!

I *had* to reply in kind.

So I said the first thing that came to mind in mutated (mutilated?) Yoda-speak:

When you look at the social side, careful you must be ….. for the social side looks back

I’ve thought about it since. And you know something? Yoda’s right. Companies would do well to bear that in mind.

The social side looks back.




Posted in Four pillars .

4 Responses

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  1. David Bressler says

    This is really important, and presents some really interesting opportunities. I think it’s Uber Taxi (the one that had some conflict in NYC)… the obvious thing is that when you call a car, you can rate the driver.

    What happens when the driver can rate the passenger? Bad tipper. A**hole. Next time the passenger calls for a taxi, maybe drivers take a different fare.

    What other businesses could take this approach and how would it change things?

  2. Michael Daley says

    in the words of Homer Simpson: “doh!”

  3. Michael Daley says

    in the word(s) of Homer Simpson: “doh!”

Continuing the Discussion

  1. The social side | Hennings blog linked to this post on December 25, 2012

    […] Læs JP Rangaswami’s humoristiske tanke om sociale medier på “careful you must be“. […]

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