Take a look at what Sean’s been doing with The Intention Economy. I’ve tried to cover some of that space over at Shane Richmond’s blog; if you’re interested, read this piece on Customers and Differentiation.
All this brings to mind a wonderful photograph I saw over at Christopher Carfi’s Social Customer Manifesto, which I reproduce here. [thanks to Chris and to Carlson C, who did the original upload].
![274343446_0b4ce3a813_m.jpg](https://i0.wp.com/confusedofcalcutta.com/wp-content/uploads/2006/11/274343446_0b4ce3a813_m.thumbnail.jpg?resize=65%2C96&ssl=1)