Unless we get the words and images right, we are going to face many uphill struggles, maybe even upmountain ones. [See earlier post on blogs and anchors, frames and metaphors. ]
Co-creation
Look ma no DRM
So let me get this right. They think they make 10 times as much selling their books direct electronic in comparison with traditional ways. Go Grateful Dead. Go Arctic Monkeys.
Thin market, complex product, proves nothing, I hear you say.
But that’s not all. If I have interpreted some of the comments correctly, they sold the electronic versions in pdf format without DRM.
Wow. Careful with that ax, Eugene…..
Take the Cerado quiz on [I promised not to]

And by going to the quiz I had a chance to see where Haystack had got to.
Four Pillars makes no sense unless we accept that there will be StumbleUpons and last.fms and haystacks. We have a foundation (which I promised to build out next week) and four pillars. But what are the pillars holding up or supporting? More later
Four pillars: More on Generation M
But in the meantime…. I want to be able to share all the reading I do, in true blogs-are-opensource-idea-markets style. So….
In the context of the behaviours and habits of Generation M, I have found some of the research done by the Kaiser Family Foundation invaluable. You can find their latest report on Generation M here. Well worth a read, both the 1999 version as well as the 2005 one I reference here.